I’m constantly amazed at the power of social media and its new role in organisations. It can do wonders in terms of brand development, marketing reach, and connecting with an audience.

So I guess we shouldn’t be surprised when a few of our Wallabies jump on the Twitter bandwagon and start Tweeting about what they’re up to, where they are, and what’s happening around the camp.

Twitter has begun to play a huge role in sports. The NBA this year really got stuck into the social media and it brought a whole new level of interaction between fans and the stars they idolize.

I can see the reasoning behind some of the younger players getting in on the action, no doubt at the prodding of the ARU bosses or their own brand managers.

Now call me old school, but I can’t help but be a little worried about our team… the backs anyway. I notice it’s the entire backline on twitter… not one forward. Some would say forwards wouldn’t know how to tweet while others would say they’re more interested in winning ball to feed to the 'prima donnas' out wide.

I follow twitter and love it. Keeping fans in the loop is all well and good, but these guys are the Wallabies. Not Justin Bieber. And they’re about to run out against the All Blacks.

I can’t really imagine Ma’a Nonu sitting on the bus sending tweets out to his adoring fans on the way to training. Can you see Rene Ranger taking the boys out to shop for puppies and take happy snaps of each other to quickly throw online?

Don’t get me wrong, these kids are amazing players, and I’m not doubting their ability to outskill the Kiwis on Saturday. I love the kind of footy they play. Quade Cooper only kicked the ball once last weekend, and for a test fly half, that’s unheard of. It’s great, exciting rugby.

When I was playing footy, the backs would just stand out there and comb their hair. These days they don’t have time because they’re tweeting about their new peroxide job.

Are they gonna face up to the Haka on Saturday taking photos on their iPhones?

I’d just like to know if anyone else is worried that the men seem to be dying out of rugby, replaced by ridiculously talented popstars.

Disclosure; yes I do have a twitter account. I’m a journo so I reckon that’s my job. That’s my argument but let me know if you disagree.