How To Start Your Dream Business

Starting your own business is incredibly exciting. Freedom, no boss, job satisfaction, potential financial gain and no commute if you do it from the comfort of your home. Sounds pretty good, doesn’t it? Stop just dreaming about it and take the plunge.

The Australian economy is doing well. Growth is expected to accelerate later this year and we’ve pretty much got full employment. That means people have money to spend.

The key to small business success is research and planning. Before you rush to quit your day job you have to work out whether you’ve got a shot at making money.

Step 1: Come up with an idea

Dreaming up a good business idea is often the biggest challenge. Think about what you’re good at, what you like doing, and what the market needs.

If you have a particular hobby you are passionate about, why not try and develop a business around it. If you love cooking, have you thought about a catering business? If you are a keen swimmer, what about running lessons in your area? If fashion’s your thing you could design and produce your own t-shirts.

 

If you want to work from home, look into starting an eBay business. It’s a really cheap way to distribute your products to millions of customers. You don’t have the cost of running a shop or your own website and can do it from your study or garage.

Step 2: Do your research

You have to work out if your business idea is feasible before you jump in. Who’s your market? Do they need your product or service? Who are your competitors and what are they offering?

Step 3: Crunch the numbers

Estimate how much it will cost to establish your business and run it month-to-month. Then try and predict when money will start coming in and how much that will be. How many products or hours of service will you have to sell each month to be profitable? Do you have the initial investment to start the business or will you need help from the bank?

Step 4: Write a business plan

A business plan will help you develop a strategy and give you direction. It’s also necessary if you plan to ask the bank for a loan to get started.

Start by explaining what you’re aiming to do and how you’re going to do it. Then go into more detail about how your business will work, what the structure will be, where you will be located, what equipment you’re going to need … that kind of thing. Also describe the industry, your competitors, and what your strategy will be to win customers.

Check out the Kochie’s Business Builders website, at www.smallbusiness.yahoo.com.au, for information and expert advice on starting a small business. The government website www.business.gov.au also helps you plan, start and run your own business.

Step 5: Put your plan into action

If you have got a good business idea that you are passionate about, and the figures add up, have the courage to go for it.

Put together a timetable to start your business, with a deadline for each task. I’m talking about things like registering your business name, applying for an ABN, getting finance from the bank, and officially opening for business.

Try and do as much as possible while you’re still employed, so you’ve got money coming in. When everything’s ready to go, quit your day job and give your business everything you’ve got.

 


Comments  

 
0 #6 2011-05-25 13:58
thanks for all your tips Kochie, it's a hard thing sometimes, we have a product, invented about 6 years ago, had so much testing to do, so much expense to go through to patent the product and the time it takes to try and market it. It can be such a difficult thing to do and to achieve. Really enjoy your advice and respect you. Thanks heaps.
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0 #5 2011-05-21 06:36
Kochie,

Thanks for your passion for small business. We have taken on board your recommendations and we are optimistic that we can take our business to great heights.

Thanks your ongoing support to small business. We love your information and put your suggestions into place.

Contact us if you want to sample the fruits of our labours.
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0 #4 2011-05-03 17:24
Thanks for the great advice Kochie. I particularly like where you refer to working to a plan with time frames. It is easy to get busy working in the business rather than following the plan of working on the business.
Thanks again,
Roger
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+1 #3 2011-05-03 14:15
Sound advice Kochie, I am an experienced company director and have been a business angel for the last 15 years. My book "Back TO Business Basics" gives six useful toolkits to help SME's. Hope it is of help to some of your followers.

Eileen Doyle
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0 #2 2011-05-03 14:12
Kochie, just about to start up my own bussiness doing a mobile coffee van, done my research, done cash flow, got my money, about to resign from my current job, found my van, starting next month, I have been thinking about it for 2 years but never had the courage to do it.3 months ago I thought life is too short and get off my arse and make it happen. All the things you have written above I have been throught and it all looks good. I will be up and running next month so I might have to catch ip with you and make you a morning coffee one day. Love you show Rob James
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+1 #1 2011-05-03 12:48
Thank you for that post.... It is simple but valuable steps. So many of us wait to have a "perfect idea", something different, something that has not been done before so that we can be successful and make money... But waiting for that "perfect idea" means that we might just wait for ever. This is the subconscious mind's way of sabotaging the experience as it means stepping out of our comfort zone; theiir is a lot of fear attached to that... But if we rather focus on our vision, our goals which is "financial freedom" or "making a difference" or "leaving something behind" or whatever it is for every individual, then succeeding in our business with become a reality...Taking the first step is always the hardest and that is to "decide", to make that decision to just do it and then "commit" to make it happen.
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