Small Business

The Age of The Frugal Customer

Understanding the mood of your customers and how their habits are trending is a key ingredient to business success.

I know it sounds boring but following the data released by the Australian Bureau of Statistics can uncover some fascinating insights in to how your customers are feeling and behaving.

Bookmark www.abs.gov.au in your browser and go have a look.

For example, with the recent release of the ABS’ Retail Trade figures from the December quarter we see that for once the Christmas season wasn’t all about spending.


 

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